Greetings from Variety Awards Headquarters! Today is Aug. 23, 2021, which means it’s 7 days until final voting ends on Aug. 30; and 27 days until the Primetime Emmys telecast on Sept. 19. We’re less than a month away from the Emmys! Just 27 days away from the big event at the L.A. Live events deck. I know 27 days doesn’t sound like a long time, and it isn’t — but to put it in another perspective, it is still 26 more days than Mike Richards‘ tenure as host of “Jeopardy.” Woof. That was quite a journey. It’s a reminder for everyone in this business that in an age of social media, OPTICS MATTER. I think the big mistake here was Sony underestimating how people would react to the idea of the “Jeopardy” executive producer suddenly getting the hosting gig. Regardless of how he did as host, and how above board the studio was in making sure Richards didn’t influence the decision, that’s not enough to counter concerns to the contrary. What does matter is the narrative, and if it leaves a bad taste in people’s mouths, these days they have a sounding board to band together and loudly make it known. This was not a popular choice, so it was fragile news to being with. And if your candidate isn’t squeaky clean, past missteps will just add to that already negative feeling everyone has until, boom, it’s a real crisis. Seriously, Netflix’s new series “The Chair” just illustrated all of this perfectly, and in that case, on a college campus, where a minor scandal spirals out of control because everyone manages to somehow make it worse. (Watch it, if you haven’t already. A fun, quick six-episode binge.) Bottom line: Mike Richards was already a disappointing choice for a lot of fans and for the world at large. Ironically, the guest host bake-off only added to the anticipation that the announcement would knock people’s socks off. When it didn’t, and the choice happened to be the guy running the show… well, again, I go to OPTICS. In other news, after weeks of analyzing who might be the best Emmy pundit in all the land, AWARDS HQ has found it. The smartest, most handsome, charismatic Emmy columnist in the USA. No, the world. Drumroll please… AWARDS HQ picks Michael Schneider!! Congrats Michael! You are America’s Next Top Emmy King! This selection process was totally legit. Now, let’s get going! |
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