After filing for bankruptcy just over a year ago, True Religion is poised to make its return with the launch of its fall winter 2018 campaign. And who better to spearhead the brand’s revival than a one Bella Hadid?
According to a statement from True Religion, Hadid was “the natural choice to meld the iconic essence of the brand with the modern view of its future.”
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Photographed by Boo George, the campaign is set in a glossy warehouse in Los Angeles where Hadid is maxing and relaxing in a crop top and a slew of mid-rise denim washes, all featuring True Religion’s trademark stitching and back pocket horseshoe logo , both of which had a powerful cache circa 2001. We’re guessing the crucifix necklace, bracelets, and a hip chain belt were the model’s own.
“It was a great experience shooting an iconic denim campaign in Los Angeles,” Hadid told WWD. “I grew up with True Religion and was excited to play a part of the brand’s next chapter.”
Boo George
Boo George
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Boo George
Hadid’s collection, priced between $40 and $300, also includes a western denim shirt and flared jeans that takes me back to the mid-aughts, a simpler time when The Hills was the only reality show we (I) cared about and velour tracksuits with rhinestones encrusted on the back were completely acceptable. All I need now is a pair of colored sunglasses. Happily, they’re all back again.
Bella Hadid x True Religion Collection