Disney has unveiled the name for its Disney-branded streaming service set to launch late next year: Disney+.
Disney chairman-CEO Bob Iger said the company is on track to launch Disney+ in late 2019. Iger also told Wall Street analysts on Disney’s quarterly earnings call Thursday afternoon that the company will host an investor presentation in April to offer more detail about plans for the service.
The Disney+ branding is in keeping with the format established by the ESPN+ service that bowed earlier this year. Iger said Disney said ESPN+ has more than 1 million subscribers so far. The growth of ESPN’s foray into the streaming world “bodes very well” for Disney’s overall global streaming strategy, he said.
More to come
This article was originally published by Variety.com. Read the original article here.