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What to Buy Your Friends’ Kids Based on How Old They Are

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The magical distracting rattle

NogginStik Developmental Light-up Rattle
amazon.com

$23.99

This rattle has everything. It has a cute face for babies to focus on when they can start seeing things, it makes a nice rattle noise, and, best of all, it lights up different colors when it is bonked against things. It proved a very valuable distractor in the carseat, which my daughter hated.

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A book they can actually see

Black & White Board Book
amazon.com

$7.99

Babies can’t see much at all when they’re new. They start to make out shapes in black and white first, so this book is transfixing.

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The artisanal play mat

Lovevery Play Mat
amazon.com

$140.00

This is a fancy artisanal version of the classic play mat. There are literal bells and whistles crackly bits and a tent!  

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The slightly-annoying but very effective Baby Einstein music toy

Baby Einstein Take Along Tunes Musical Toy
amazon.com

$8.99

It lights up and plays classical music! Ok, so the music is very tinny and a little (a lot) annoying, but babies sure do love it well beyond three months.  

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The gold-standard sleep sack

Woolino Sleep Sack
amazon.com


$99.99

$79.99 (20% off)

Babies can’t sleep with blankets and, when they’re too big to swaddle, they sleep in adorable little sacks that make them look like cute baby ghosts! This is the gold standard in sleep sacks and lasts until they’re two.

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The smart stuffed animal that knows their name

LeapFrog My Pal Scout
amazon.com

$25.79

ELLE’s executive editor Emma Rosenblum, mother to two small boys, swears this will be your baby’s best friend. It learns their name, teaches them words and feelings, and plays music. 

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The book that’s fun to read aloud.

Chicka Chicka Boom Boom by Bill Martin Jr.
amazon.com

$7.19

A classic! Actually fun to read. 

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The eggs that entertain for hours

Small World Express Egg Shape Sorter
amazon.com

$9.99

These eggs kept my daughter entertained for months. First she learned how to open them, and then she learned how to put them back together again. An endless delight! 

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The book that plays Vivaldi

The Story Orchestra: Four Seasons in One Day
amazon.com

$19.65

This book plays different works of Vivaldi on each page by pressing a button. This is very entertaining for a baby and mildly entertaining for an adult! 

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The softest PJs

Hanna Andersson Pajamas
hannaandersson.com

$25.00

This Portland-based company makes the best, softest cotton pjs. Don’t worry, they also make adult sizes.

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Another cute book

Apples for Little Fox by Ekaterina Trukhan
amazon.com


$17.99

$12.59 (30% off)

A charming little mystery story.

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The stylish magnetic blocks

Tegu Wooden Block Set
amazon.com


$34.99

$26.96 (23% off)

These magnetic blocks are so cool you may want to buy a set for yourself. They are easy to stack and manipulate into different shapes and come in a chic little felt carrying case. 

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The matching set

Dragons Love Tacos
amazon.com

$48.97

The beloved favorite book, now with matching PJs. 

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The ne plus ultra of kid building blocks

Magnatiles
amazon.com

$49.99

Adults will also enjoy.

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The lightweight but incredibly functional stroller

Colugo Compact Stroller
hicolugo.com

$285.00

In stroller land, this is a fairly reasonable price! And since they become such an essential part of daily life, it’s worth investing in a good one. This is a new brand, and it’s major selling point is that it’s very lightweight and folds up easily. But it’s also got lots of thoughtful and stylish features like cool colorways, ample storage, and easy recline. 

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A book that promotes women in STEM!

Ada Twist, Scientist by Andrea Beaty
amazon.com

$14.59

My daughter’s name is Ada so I was gifted this book a lot. It’s such a good one.

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Legos they can’t choke on.

LEGO Duplo My Bricks
amazon.com


$22.99

$18.39 (20% off)

Important!  

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An award-winning set

Knuffle Bunny Book Set by Mo Williams
amazon.com

$57.16

Mo Willems Knuffle Bunny books are award winning for good reason. All three together makes a nice set!

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Crayons they can actually grip

Crayola Crayons for Toddlers
amazon.com

And not snap in half like regular cryaons. 

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An important story from an ELLE.com fave

Super Satya Saves the Day by Raakhee Mirchandani
amazon.com


$19.95

$15.11 (24% off)

ELLE contributor Raakhee Mirchandani wrote this book as a gift to her daughter Satya and voila! now it’s an actual book with the most inspiring story about heroes and community and giving back.

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A dress you secretly want for yourself

COS
cosstores.com

Cult-fave Swedish minimalist brand COS has just launched kids clothing and it’s so chic I can’t take it.

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A wholesome activity

Melissa & Doug Lace & Trace Animals
amazon.com

Melissa & Doug makes great, solid, wooden kids toys. This is a great activity that will hopefully occupy a kid for more then five minutes. 

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A fun way to learn Greek mythology early

Olympians Boxed Set: Zeus, Athena, Hera, Hades, Poseidon & Aphrodite by George O’Connor
amazon.com


$65.94

$32.09 (51% off)

Town & Country’s digital director Elizabeth Angell loves these graphic novels about the Greek gods. Teach ’em young! 

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Remember these? Still fun!

K’NEX Lincoln Logs
amazon.com


$41.99

$29.99 (29% off)

Any and all building toys are great.

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The Insta-Famous Book

Juno Valentine and the Magical Shoes by Eva Chen
amazon.com


$18.99

$12.01 (37% off)

If you follow Instagram’s fashion director Eva Chen you know she’s been on a whirl wind tour to promote her first kid’s book. Her daughter Ren serves as the inspiration for the main character. Ren is, of course, the main character in Chen’s legendary Insta stories, too. 

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An adorable and annoying obsession

Hatchimals
amazon.com

Little kids are obsessed with these things. Give them if you: want the kid to love you/want the parent to resent you a little.

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