Google, Apple, Sonos and others will gain some share of the smart speaker market in 2019, but they won’t dethrone Amazon as the market leader any time soon: That’s the gist of a new Emarketer report predicting next year’s smart speaker sales trends.
63.3% of all smart speaker owners will have an Amazon Echo device in their home next year, according to that report. That’s slightly down from 66.6% this year, but still far ahead of the competition: 31% of all smart speaker owners will have a Google Home device, while 12% will have a speaker from another manufacturer, including Sonos and Apple.
In 2018, Google came in at 29.5%, while Sonos, Apple and others captured just 8.3% of the market. It’s worth noting that some consumers own devices from more than one company, which explains why the total number adds up to more than 100%.
CREDIT: Courtesy of Emarketer
Altogether, 74.2 million people will use a smart speaker in 2019, up 15% over 2018 usage totals.
This latest data comes just a day after a new Adobe Analytics report highlighted some of the way smart speaker owners are using their devices. One interesting insight from that report: The kitchen isn’t actually the most popular place to put a smart speaker anymore. 63% smart speaker owners have a smart speaker in their living room, followed by 42% who have one in their bedroom and 37% who have such a device in their kitchen.