Mixtapes, YouTube videos, dedicated playlists, ancillary products, viral marketing, epic chart stays. These are buzzwords you expect to hear from a record label discussing Cardi B or Beyoncé. Instead, this is the new world of a very old staple, the Broadway original-cast recording. Robust stats tell the tale: Atlantic’s “Hamilton” album beat the record held by Adele’s […]
This article was originally published by Variety.com. Read the original article here.