Apple is shutting down its nearly 500 retail stores worldwide outside of China until March 27 in an effort to minimize the spread of the novel coronavirus (COVID-19).
The move was announced late Friday in a statement by CEO Tim Cook. In the Greater China region, where the COVID-19 outbreak first erupted, Apple had shut down its retail stores starting in early February, and had reopened all 42 of them by Friday, March 13.
According to Cook, it learned from its experience in China that “the most effective way to minimize risk of the virus’s transmission is to reduce density and maximize social distance. As rates of new infections continue to grow in other places, we’re taking additional steps to protect our team members and customers.”
As such, Apple is closing all retail stores outside of Greater China until March 27. The company had 510 stores worldwide at the end of 2019. The company will continue to operate its online stores, as well as the App Store. For service and support, customers can visit support.apple.com.
The store closures are likely to further depress Apple’s sales for the current quarter, which ends March 28. The tech giant had warned investors in mid-February that it would miss revenue targets for the March 2020 quarter because of coronavirus-related disruptions. In China, iPhone sales plummeted 61% in February, per government data.
In his statement, Cook also said that Apple to date has committed $15 million worldwide in donations to the global COVID-19 response. The company is matching employee donations two-to-one to support response efforts locally, nationally and internationally.
(Pictured above: The Apple Downtown Brooklyn store in New York City)