Fox Entertainment and its animation studio Bento Box Entertainment are getting into NFTs — non-fungible tokens — and launching a $100 million creator fund through its newly created business unit, Blockchain Creative Labs.
Blockchain Creative Labs will be based in Los Angeles and operate under the Fox Entertainment banner, with Bento Box CEO Scott Greenbreg serving as chief executive of the lab. Greenberg, in this capacity, will continue on heading Bento Box and reporting to Collier.
“Entrepreneurs at our core, FOX and Bento Box are uniquely situated to bring exciting offerings to the digital goods, token and NFT marketplace,” said Greenberg. “Our longstanding relationships within the creative community allow us to harness this technology to bridge together brands and producers with fans in new and interesting ways, and we’re looking forward to seizing this opportunity.”
The blockchain unit is launching a “dedicated digital marketplace” for Dan Harmon’s upcoming animated comedy series “Krapopolis,” which will make it the “first animated series to be curated entirely on the blockchain.” Expect Blockchain Creative Labs to manage and sell digital “Krapopolis” products, including “NFTs of one-of-a-kind character and background art and GIFs, as well as tokens that provide exclusive social experiences to engage and reward super fans.”
“For years, alongside some of the world’s finest animation talent, Scott and the Bento Box team have produced world-class original animated content,” said Charlie Collier, CEO, FOX Entertainment. “The emergence of blockchain technology has given birth to a new marketplace that is a natural extension of Bento Box’s talents; one that allows the team to support, elevate and reward innovators and artists in new and creatively exciting ways. Our new company, Blockchain Creative Labs, also under Scott and Bento Box, will help shape and grow the fast-evolving world of creatively-led digital goods and tokens. We are also delighted to be riding shotgun with our partner, prolific creator Dan Harmon, on Blockchain Creative Lab’s first blockchain-curated series, KRAPOPOLIS. Dan, Blockchain Creative Labs, Bento Box and FOX – using its signature night of primetime animation, Animation Domination — will all be fan-focused from day-one, curating KRAPOPOLIS-related content on the blockchain from character development right up through premiere night in 2022.”