Michelle Edgar is joining LiveXLive Media as head of strategic partnerships where she will work on artist and label relations in addition to liaising with consumer brands and creating partnership opportunities. LiveXLive is a global platform for livestream and on-demand audio, video, and podcast/vodcast content in music, comedy and pop culture. It owns PodcastOne and Slacker Radio, among other properties.
Said Robert Ellin, chairman and CEO of LiveXLive: “We are thrilled to welcome Michelle to LiveXLive. Her experiences and relationships are deep with talent and brands, having earned her the reputation as one of the most innovative and creative dealmakers. In addition to her accomplishments in brand marketing and partnerships, Michelle has a track record and passion for leading programs in social change, focusing on female leadership and education. Michelle, with her professional and personal passions will be a tremendous addition to our management team.”
Edgar, who previously worked at Epic Records, ICM Partners, and Warner Bros., is the founder and CEO of The XX Project, which aims to cultivate personal and professional growth to empower women in business, and has curated and produced over 200 events over the last 10 years.
Elsewhere in LiveXLive news, Matt Pinfield will host the Weekly Rock Countdown with Matt Pinfield, starting today. The show counts down the top 40 Rock songs across the LiveXLive service based on user engagement metrics such as plays, “hearts,” “skips,” “shares,” and “bans.”
Said Pinfield: “I’ve had great experiences hosting several streaming events with my good friends at LiveXLive over the last three years. My ultimate favorite, when I zip-lined across a crowd of 150,000 music fans while hosting seven straight nights of concerts for the international broadcast of the Rock in Rio Festival! I am excited to relaunch the new LiveXLive Weekly Rock Countdown.”