The streaming video market is about to get… all shook up.
Elvis Presley, who died in 1977, has re-entered the building through a new streaming deal between Cinedigm and Elvis Presley Enterprises.
The Elvis Presley Channel, expected to launch in early 2022, will include archival content and specials featuring the King of Rock ‘n’ Roll, as well as music content from other influential artists. The streaming channel, to be available across multiple platforms in the U.S. and Canada, will be a free, ad-supported linear service,
“We are thrilled to partner with Cinedigm to launch the Elvis Presley Channel,” Marc Rosen, president of entertainment for Authentic Brands Group (ABG), owners of Elvis Presley Enterprises. “The Elvis fandom is incredibly passionate, and Cinedigm is best-in-class when it comes to serving fervent fan bases.”
On the AVOD channel, Cinedigm plans to feature continual Elvis programming with exclusive specials and documentaries including “Singer Presents…Elvis” (a.k.a. “The ’68 Comeback Special”),” “Elvis Aloha from Hawaii Via Satellite” and “Elvis by the Presleys.” The Elvis Presley Channel will also give fans a chance to watch rare home footage from the Graceland Archives.
Additionally, Cinedigm plans to tap into the archives of legends such as Johnny Cash and Roy Orbison. The channel also will include specials highlighting cities like Memphis that helped shape rock ‘n’ roll, as well as other music documentaries.
Cinedigm plans to make the Elvis Presley Channel available across its network of distribution partners in the streaming space, including Samsung, Pluto TV, Roku, Hulu, Amazon and Fox Corp’s. Tubi.
The Elvis channel comes after Cinedigm has found traction with the last year’s launch of the Bob Ross Channel — showcasing the cult-favorite artist who hosted a long-running public TV series with over 350 classic episodes.
“There are few individuals more iconic than Elvis Presley, he transcends time, genre and medium,” said Erick Opeka, president of Cinedigm Digital Networks. “The opportunity to build a branded channel around Elvis opens up streaming possibilities to an entirely new demographic in the fastest-growing segment of the ad-supported business.”
The deal was negotiated by Josh Thomashow, executive director of acquisitions at Cinedigm, and Andrew O. Miller on behalf of ABG.