Fremantle has launched dedicated free ad-supported streaming television (FAST) channel, The Jamie Oliver Channel, for U.S. audiences on free streaming television service Pluto TV.
The deal was revealed on Wednesday by Fremantle executives, Jens Richter, CEO of commercial and international and Laura Florence, senior VP global FAST Channels, at the Mipcom market’s FAST and Global Summit.
The 24 hour channel features chef and child health campaigner, Jamie Oliver, and his catalogue of cooking shows including “Jamie’s Quick & Easy,” “Jamie’s 15 Minute Meals,” “Jamie’s Super Food,” documentary series “Sugar Rush” and “Jamie’s School Dinners.” In the run up to Christmas, the channel’s “Jolly Jamie Holiday” strand will include “Jamie’s Italian Christmas,” “Jamie’s Quick & Easy Christmas” and “Jamie’s Night Before Christmas.”
Florence said: “Fremantle and Jamie Oliver have been working together for 20 years, and the launch of the Jamie Oliver Channel in the U.S. is another exciting step in our international partnership and another important milestone in our FAST business growth. With a huge back catalogue of premium cooking shows, we are delighted to be bringing his innovative style and natural approach to food to audiences in the US. Pluto TV is the ideal platform to be the home of the Jamie Oliver Channel, and we can’t wait for viewers to get inspired and be entertained by one of the world’s best-known chefs.”
Zoë Collins, managing director, Jamie Oliver Group, added: “This is a fantastic opportunity to bring Jamie’s programming from across the years – including his iconic recipe shows offering simple, clever and delicious solutions through to his brilliant, award winning documentaries and more – to a new, highly engaged audience.”
Pluto TV is home to Fremantle FAST Channels such as game show-focused BUZZR; The Price is Right and The Price Is Right: The Barker Era; Let’s Make a Deal; Classic Family Feud; and Baywatch.