Chef and content creator Nick DiGiovanni has signed with WME for representation in all areas, Variety has learned exclusively. He continues to be represented by Align PR and Yorn Levine Barnes.
DiGiovanni rose to fame when he became the youngest-ever finalist on the cooking competition series “MasterChef” in 2019 during the show’s tenth season. He ultimately finished in third place, behind Sarah Faherty and eventual winner Dorian Hunter. He would return to the series in Season 11 as a mentor.
Since then, he has amassed a massive following on social media, regularly posting cooking content. At present, he has over 30 million followers across platforms like TikTok and Instagram. He was won the Streamy Award for Food Creator of the Year two of the past three years, in 2021 and 2023.
DiGiovanni has also collaborated with the A-list talent such as Matthew McConaughey, Jason Momoa, Paris Hilton, Gordon Ramsay, Tom Brady, and Selena Gomez. He has also partnered with major companies like Google, Burger King, and T-Mobile, and appeared on shows like “The Drew Barrymore Show” and “Live with Kelly and Ryan” (now “Live With Kelly and Mark”).
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In 2023, he released his first cookbook, “Knife Drop: Creative Recipes Anyone Can Cook,” which went on to become a New York Times bestseller and remained on the bestseller list for five weeks. He also launched his own premium salt company, Osmo, in 2021.
DiGiovanni serves as the sole brand ambassador for the non-profit Farmlink Project, which aims to combat food waste and deliver food to communities in need. DiGiovanni launched the clothing brand Happy Potato, with a portion of the proceeds from sales going to benefit Farmlink.