Hallmark+ is making some major changes, three months after its launch. The streaming platform was originally set to stream separate content from the Hallmark Channel/Hallmark Mystery debuts, but that will change heading into the new year.
Effective in 2025, all new Hallmark Channel and Hallmark Mystery original movie premieres will be streaming the next day on Hallmark+. A dozen were added on Dec. 17, with 24 more being added on Dec. 20.
Hallmark+ members will have access to over 40 Hallmark original holiday movies, including all 2024 holiday content from the linear networks. Hallmark currently has a deal with Peacock, in which original “Countdown to Christmas” movies are available to stream for three days after they air. (This is likely why “Trading Up Christmas” which airs Dec. 19 and is not hitting the app quite yet.)
In July, Lisa Hamilton Daly, EVP of programming at Hallmark Media, told Variety that “Countdown to Christmas” would remain a “linear experience” and the app content would “be separate and different from what’s on linear.” But that has since changed, as many of the movies from this year’s rollout already live on the app.
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There has been a great deal of changes within Hallmark Media in the recent months. In November, they announced that “The Way Home” would be moving exclusively to the app for Season 3, rather than airing on the linear network. However, after listening to fan feedback, they decided to move it back to the network; it will stream the following day on Hallmark+.
On Dec. 17, 12 new holiday moves were released on Hallmark+: “Following Yonder Star,” “The Christmas Quest,” “Santa Tell Me,” “Holiday Crashers,” “Five Gold Rings,” “A Reason for the Season,” “All I Need for Christmas,” “Jingle Bell Run,” “Sugarplummed,” “Private Princess Christmas,” “Scouting For Christmas,” and “Debbie Macomber’s Joyful Mrs. Miracle.”
Beginning Friday, Dec. 20, the following 24 new movies will be available to streamL
“Trading Up Christmas”
“The Santa Class”
“Hanukkah on the Rocks”
“Leah’s Perfect Gift”
“A Dance in the Snow”
“The Finnish Line”
“Believe in Christmas”
“A ’90s Christmas”
“Deck the Walls”
“Christmas Under the Lights”
“To Have and To Holiday”
“Christmas on Call”
“A Novel Noel”
“Christmas with the Singhs”
“‘Tis the Season to Be Irish”
“Trivia at St. Nick’s”
“Holiday Mismatch”
“Our Holiday Story”
“A Carol for Two”
“My Sweet Austrian Holiday”
“The 5-Year Christmas Party”
“The Christmas Charade”
“This Time Each Year”
“‘Twas the Date Before Christmas”
Hallmark+ currently offers two membership plans — $7.99/month or $79.99/annually.