The second season of “Squid Game” launches Thursday and Netflix is doing everything in its power to get viewers to start watching as soon as the episodes drop — including offering free in-game rewards for the TV series’ new companion mobile game, “Squid Game: Unleashed,” for each episode you binge.
Released Dec. 17, “Squid Game: Unleashed” features “fast, heart-pounding action and brutal competition” in a 32-player online battle royale game that lets you play in games inspired by the series. The streamer has made this game free for even non-Netflix subscribers, marking a first for the company’s gaming strategy.
Netflix says it’s implementing this strategy with “Squid Game: Unleashed” to test out the power of combining its massive TV fandom with its fledgling mobile games business to amplify both aspects of its subscription offering.
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Amid the reignited interest existing video games have seen recently when the IP is adapted into TV shows, like HBO’s “The Last of Us” and Amazon’s “Fallout,” Netflix is ready to gauge consumer appetite and response when a new season of a TV series and a game based on that series come out on the same service at the same time and offer fans incentives for engaging with both offerings simultaneously.
See below for a breakdown list of the eight in-game rewards “Squid Game: Unleashed” players will get as they watch new episodes of “Squid Game” Season 2. Per Netflix, “cash” is the term for in-game currency, while a “wild token” is a chance to spin the in-game wheel for more prizes.
It should be noted that the first in-game reward is given to all players for free and no episodes of Season 2 need to be watched to unlock the prize.
Reward 1 — 15,000 cash for free.
Reward 2 — 20 wild tokens for one episode watched.
Reward 3 — 20,000 cash for a second episode watched.
Reward 4 — 25 wild tokens for a third episode watched.
Reward 5 — 25,000 cash for a fourth episode watched.
Reward 6 — 50 wild tokens for fifth episode watched.
Reward 7 — 50,000 cash for a sixth episode watched.
Reward 8 — A Binni Binge-Watcher outfit for a seventh episode watched. (See image of the outfit below.)
Netflix
Netflix