Software giant Adobe is making an additional $5 million commitment — on top of its $6 million pledge last year — to support underrepresented creators and filmmakers in the film and TV industries.
Established in 2024, the Adobe Film & TV Fund is providing assistance to “thousands of emerging creators, fostering greater representation and inclusion in the film and television industry,” the company said. The pledge includes grants, contributions and Adobe Creative Cloud product donations to creators.
This year, the Adobe Film & TV Fund is partnering with Group Effort Initiative (GEI) to provide Adobe training courses for the next generation of filmmakers, editors and marketers. The collaboration also will support mid-career advancement for “diverse professionals through employer engagement, education, training and mentorship to enhance career growth in the entertainment industry,” according to Adobe.
In its second year, the Adobe Film & TV Fund will continue to partner with global organizations that share Adobe’s commitment to empowering underrepresented creators and providing them with direct, hands-on industry access through mentorships and networking opportunities.
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Three filmmakers who were supported through a grant from the Adobe Foundation to the Latinx House last year have films premiering at the 2025 Sundance Film Festival: María Gabriela Torres, editor of “The Librarians”; Isabel Castro, director of “Selena y Los Dinos”; and Mario Fierro, editor of “Sweet Talkin’ Guy.” Previous Adobe film fund grants and contributions have supported creator fellowships and engagements at Telluride Film Festival and Toronto International Film Festival.
“When it comes to storytelling in film and TV, diversity is crucial and ensures that audiences feel represented and heard,” said Stacy Martinet, Adobe VP of marketing strategy and communications. “It’s not just optics; we also need unique voices and visionaries behind-the-scenes in the roles of creators, directors and industry leaders telling the diverse stories that reflect the world we live in.”
In addition to the Film & TV Fund commitment, in response to the devastating L.A.-area wildfires, the Adobe Foundation is making a $1 million donation across the California Community Foundation: Wildfire Recovery Fund and the Entertainment Community Fund. Adobe will additionally match donations at 100% to the Entertainment Community Fund and the California Community Foundation.