Spotify has announced its 2023 Capsule Collection, featuring exclusive merchandise from Peso Pluma, Daft Punk, Rosalía, Tyler, the Creator and Tems.
Each week, a different artist will release a new merch package. Top streamers identified through Spotify’s Fans First program will get a first chance to buy items from the respective collections. Today, the streaming service kicked off with the release of Pluma’s merch line, which is inspired by Dia de los Muertos. Fans can access the line through Spotify’s merch hub, with an array of items including a hoodie inspired by La Catrina, long- and short-sleeved tees, and a Calavera bandana.
“Spotify has always supported my music, since day one so it made sense to align with them,” Pluma said in a statement provided by Spotify. “I use these capsule items in my day-to-day so I want my fans to have them as well. They have a special meaning to Mexican culture.”
Currently, Spotify users can purchase everything from Taylor Swift vinyl to Janet Jackson tour books on the platform. In October 2021, Spotify threw its hat into the e-commerce ring by partnering with Shopify to allow musicians to list merchandise directly on their profiles.
“I’m thrilled with the launch of our Capsule Collection and thankful to all the amazing artists for partnering with us on this,” said Jeremy Erlich, VP/head of music at Spotify. “We’re excited to provide another avenue for fans to support their favorite artists with unique and high-quality merch. Spotify is already where fans and artists connect, and we’re dedicated to continuing to find new ways to strengthen that bond within our platform’s ecosystem.”