Hinge, the dating app owned by Match Group, has recruited Tamika Young as VP of global communications.
Young most recently worked in PR for Netflix and prior to that spent more than five years at Spotify. She will lead global communications strategies across corporate, brand, consumer, trust and safety as Hinge continues to focus on reaching Gen Z and LGBTQIA+ communities around the world. Based in New York, Young reports to Hinge CMO Jackie Jantos.
“Tamika brings a wealth of experience helping brands further their connection with culture,” Jantos said in a statement. “With our significant growth amongst the next generation of daters, I’m so excited to see where she and the team take us.”
Young commented, “Hinge’s commitment to connection is very important to me. At a time where fostering genuine relationships is more important than ever, I am thrilled to join the incredible team at Hinge as we continue to shape narratives, amplify voices and create opportunities that bring people together in meaningful ways.”
Prior to Hinge, Tamika was marketing communications manager at Netflix and before that served as head of music and cultural impact communications at Spotify. She helped launch Netflix’s first restaurant concept, Netflix Bites, and led communications efforts for Spotify’s popular Wrapped campaigns. Earlier in her career, she worked as a publicist with MTV Networks.
With a passion for social impact, Young has also led initiatives that amplify underrepresented communities, including spearheading events for Black History Month, Juneteenth and Women’s History Month. Young sits on the board of New York Women in Communications (NYWICI).
Hinge — whose tagline is “the app designed to be deleted” — says it’s designed to help users “get off the app and out on great dates.” Hinge was acquired by Match Group in 2018. For the third quarter of 2023, Match Group reported that Hinge had its strongest download quarter to date with direct revenue up 44% year over year to $107 million. The app’s paying members grew 33% to 1.3 million for the period.