Julia Fox is set to host and executive produce “OMG Fashun,” a new design competition series at E!, with Law Roach co-hosting. The series premieres with two episodes on May 6 at 9 p.m.
In each episode, three contestants are challenged to create “create a boundary-breaking look born of Fox’s beautifully bold brain using materials and techniques that would make fashion’s so-called gatekeepers squirm.” Fox, Roach and a rotating expert guest judge will then select a winner who received a $10,000 cash prize and gets their garment modeled by Fox.
“’OMG Fashun’ is shaping the future of fashion, emphasizing sustainability, upcycling and creative craftsmanship to restore integrity to this art form,” said Fox in a statement. “Being the most stylish person in the room doesn’t require breaking the bank; all it takes is creativity and a dash of confidence. My biggest hope is that our viewers will get inspired by what we create on the show and recreate the looks at home using all their old junk they have lying around!”
“Julia is a tour de force in the industry and a champion for up-and-coming designers,” said Rachel Smith, NBCUniversal Entertainment’s executive vice president of unscripted content, lifestyle and documentaries. “This show celebrates fashion’s newest disruptors as they push the boundaries for their ultimate muse, Julia, and we’re excited to share their original and unique perspectives with our audience.”
“OMG Fashun” is produced by Scout Productions. Along with Fox, executive producers include Rob Eric, David Collins, Michael Williams and Renata Lombardo.
Fox is repped by Framework Entertainment, Envisionary Management, WME and Schreck Rose Dapello Adams Berlin & Dunham.