Jessica Alba is stepping down as chief creative officer of The Honest Company.
Alba, who co-founded the baby products and personal care business in 2012, shared the news on Instagram Tuesday.
“While there would never have been an easy time to make this decision, I know we have a leadership team in place with [CEO] Carla Vernón at the helm to advance our founding vision and strengthen Honest’s legacy as an industry change-maker,” Alba wrote.
In a statement, The Honest Company said Alba would “shift her creative energy to new endeavors,” while continuing to “provide her support and leadership” on the board of directors.
“Building Honest has been a true labor of love,” Alba wrote. “From the first concept book I pitched to my friends in Mommy and Me class, to ringing the bell at Nasdaq with my family by my side – this journey has been the ride of a lifetime, one that only existed in my wildest dreams.”
She then acknowledged former and current members of the Honest team for their “unwavering commitment” to its mission and for “allowing me to be the best version of myself.”
“And of course to our Honest families, I’m forever grateful,” Alba continued. “Reading your stories and testimonials, seeing pictures of your baby showers, monthly milestones, AM/PM routines, and everything in-between – please never stop sharing these moments with us. You are the reason we exist. ”
“Thank you for showing me that a girl with an unconventional path in business could help lead a movement for good,” she concluded.
Read Alba’s full statement below: