UTA‘s talent firm Digital Brand Architects has signed 12 culinary influencers with large followings across TikTok and more social media platforms, including “Next Level Chef” contestant Jordan Farnum, Food Network’s “The Grill Dads” Mark Anderson and Ryan Fey, and twins Ana and Lexie Learmann.
Additional food-focused TikTok and YouTube creators signed by DBA in this round include Maddy Devita, Olivia Tiedemann, Alexa Santos (Alexa What’s For Dinner), Skyler Bouchard (Dining With Skyler), Aisha Ruperto (Food Got Me Wasted) and Jasmine Stoy and Musashi Osaki (Made by Musashi).
DBA will pursue brand, product and entertainment opportunities and partnerships for the new signees, which have a combined social reach of more than 16.5 million followers, both within and outside the culinary space.
“We are thrilled to welcome this group of impressive culinary talent to the DBA family,” DBA vice president of talent Alix Frank said. “These chefs and creators are all trailblazers in their field, and possess the unique ability to reach audiences beyond the world of food through their relatable, approachable and delicious content. We look forward to curating first-rate opportunities that acutely align with their goals.”
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These new signees join DBA’s growing roster of culinary creators as the firm focuses on setting partnerships between brands and social media stars, including its T-Mobile teamup with client Meredith Hayden (a private chef who has amassed a large TikTok audience under her Wishbone Kitchen profile). Hayden filmed herself and Jason Momoa cooking vodka pasta for the crew of his T-Mobile Super Bowl commercial.
Among DBA’s other culinary influencer partnerships are Hayden’s teamup with Ed Sheeran to promote his album, and viral TikTok star “Salt Hank” Henry Laporte’s work with Spotify to promote Spotify Wrapped.