After completing the final night of its 149-date run Sunday night, Taylor Swift‘s Eras Tour went into the record books as pop history’s first $2 billion tour, her camp confirms.
The official tally for the 21-month run in stadiums is a gross of $2,077,618,725, based on a total sold-out attendance of 10,168,008. That $2 billion number is roughly double the previous figure for a tour gross.
The official numbers for the tour were first reported by the New York Times Monday morning and confirmed to Variety by Swift reps.
This is notable in that Swift’s organization had previously declined to report any numbers at all for the tour since it began in March 2023. Trade publications had estimated as far back at the end of 2023 that it was likely to ultimately cross the $2 billion mark. The only possible crimp in that came when three shows in Vienna had to be canceled due to safety concerns after terrorist plans were revealed, but the tour managed to cross $2 billion even ending with three concerts fewer than expected.
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Part of what’s remarkable about this figure is that it represents only face-value sales for the tickets — which, notably, did not employ the dynamic-pricing model that has proven controversial for other acts. Observers can only guess how much huger the gross would be if secondary-market sales were tallied, but Swift left much of that money on the table by not adopting dynamic pricing — not that the tour didn’t do just fine, obviously, with the gouging left to others.
The average initial-point-of-sale price for a ticket to the Eras Tour was $204. The average price on the secondary market, meanwhile, was more than 10 times that — $2,952 per ticket, according to a figure given by the resale company Victory Live to the Times.
The only other tour that has officially crossed the $1 billion mark is Coldplay’s Music of the Spheres World Tour, which Billboard reported in August had achieved that milestone after two and a half years of shows. At that time, Billboard said it was an all-time record, even though industry estimates had the Eras tour having likely reached the $1 billion mark by the end of 2023; Billboard did not count that in its record-keeping at the time because of Swift not officially reporting grosses.
Prior to the grosses reported by Coldplay and now Swift, the highest-grossing tour of all time had been Elton John’s Farewell Yellow Brick Road Tour, which brought in $939 million on a period of five years spanning shows before and after a pandemic interruption. John tour at the time eclipsed a record that had previously been set by Ed Sheeran’s Divide Tour, which over a period of years grossed $776 billion.
Amid the more than 10 million tickets sold, Swift’s eight nights at Wembley Stadium alone accounted for 753,112 ticket sale, per the Times. That was the biggest run in any venue on the Eras Tour, although the largest attendance for a single night was 96,006 for a show on Feb. 16 of this year.
Having Swift’s organization report the numbers will make life easier for trade publications, which last year did not include the Eras Tour in its official end-of-year rankings. Although Swift’s tour was believed to have passed the $1 billion mark in its initial year, the highest-grossing tour of 2023 had been officially ranked on most charts as Beyonce’s Renaissance World Tour, which brought in $579.8 million from its 56 shows.