Fremantle has sealed a new five-year agreement with Jamie Oliver Group, extending the partnership that began in 2002. The deal encompasses worldwide rights for TV distribution, AVOD, FAST and digital platforms for the celebrity chef’s content library.
The agreement comes as Oliver’s content continues to perform strongly across platforms, with his shows reaching more than seven million U.S. viewers who have streamed over 15 million hours. Fremantle currently handles distribution for 83 Oliver series and formats to more than 100 clients globally.
The Jamie Oliver Channel, which nabbed FAST Channel of the Year honors in 2023, has carved out a presence across 14 distribution platforms, including Pluto TV and Roku. The channel maintains exclusive deals with Samsung TV in the U.K., Germany and Nordic territories.
Following a successful launch of Oliver’s TV library on YouTube in the U.S., Fremantle plans to expand the chef’s digital presence to reach new audiences.
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“We’re proud of the long-standing relationship that we have with Jamie to bring his content to a global audience,” said Bob McCourt, chief operating officer, commercial and international at Fremantle. “We’re incredibly excited to be continuing our partnership and look forward to expanding our offering across TV distribution, FAST, digital and branded entertainment.”
Zoe Collins, managing director of Jamie Oliver Group, added that the partnership aims to “supercharge Jamie’s profile in our priority territories across multiple customer touchpoints.”
The deal bolsters Fremantle’s FAST channel portfolio, which includes 25 channels across 23 platforms in 20 countries, featuring properties like “The Price Is Right,” “Baywatch,” and “Family Feud.” The company reports over 1 billion hours of content streamed on its FAST channels.
Earlier this year, as revealed by Variety, independent media company Tastemade acquired six lifestyle series starring Oliver for the U.S. through a partnership with Fremantle.