Eric Pallotta is joining Warner Bros. Discovery‘s Max direct-to-consumer streaming division as group senior VP of global brand, social and editorial.
In the newly created role, Pallotta will lead the development of social strategies and editorial campaigns worldwide for Max. In addition, he will work with Zach Enterlin, executive VP, brand, content and creative for HBO and Max, to oversee brand marketing.
Pallotta has over 18 years of experience at entertainment companies and consumer startups. He previously worked at Netflix for nearly a decade, where he is credited with pioneering the company’s fan-first social strategy before going on to manage the Netflix brand worldwide. Most recently, he served as CMO of Hatch, a company that makes bedside sleep machines and original audio. Earlier in his career, he worked at public relations firm PMK-BNC.
“Eric has built a reputation as an earned media marketer visionary and will be a great asset to the company,” Shauna Spenley, chief marketing officer of Max and Discovery+, said in announcing Pallotta’s hire. “His passion for storytelling, deep understanding of brand strategy, and innovative approach to marketing will be instrumental in refining our global brand identity.”
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Pallotta commented, “I am so honored to join Max and lead the global brand social and editorial team. Max is home to some of the world’s most beloved shows and movies, and I cannot wait to contribute to its growth and success by creating a space for earned media and social initiatives that elevate Max in the marketplace and champion global fandom.”