“You, Me & Her,” an R-rated indie romantic comedy, will be the first film to use the new Attend direct distribution platform recently launched by The Fithian Group. The film, a Two Hands Productions release, will open nationwide on Feb. 14, 2025. The film is also unveiling its first trailer.
Attend is a new experimental digital and marketing platform offered by The Fithian Group that will match producers and filmmakers directly with theaters without requiring them to partner with a traditional distributor. The goal is to democratize theatrical distribution and to enable more movies to get extensive releases in cinemas. The idea has been endorsed by several prominent filmmakers, including Sean Baker, Steven Soderbergh, Damien Chazelle and Patty Jenkins, all of whom signed a statement of support. The Fithian Group was launched in 2023 by National Association of Theatre Owners executives John Fithian, Patrick Corcoran and Jackie Brenneman
“You, Me & Her” follows Mags and Ash, whose marriage has become a series of arguments and compromises, leaving them both yearning for more. On their first vacation alone since becoming parents, their arguments threaten to ruin the trip — until they meet Angela, a free-spirited digital nomad who stirs unexpected feelings in Mags and gives her permission to be a version of herself she has not been in years: fun! Intrigued by Angela, the couple flirts with the idea of a threesome, but it’s never as simple as it seems.
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The film was directed by Dan Levy Dagerman and written by Selina Ringel. It stars Ringel, Ritesh Rajan and Sydney Park.
Attend enables filmmakers to upload details and promotional materials for their films to its platform and provides a searchable database for exhibitors looking for movies to program. It also helps with the logistics of providing these films to cinemas.
“The chance to experiment and collaborate directly with theater owners on the marketing and release of our film feels like a mirror of the movie’s themes,” Ringel said in a statement. “We’re finding this movie’s potential hand in hand with the people who are bringing it to audiences.”
The Fithian Group’s Brennemean said, “The release of ‘You, Me & Her’s‘ trailer is another concrete step in the process of making our online distribution marketplace a reality. We are learning both the opportunities and the pain points for exhibitors, filmmakers and marketers that we will address with Attend.”