I am forever searching for the next perfect pair of jeans. I have cut the hems off of countless pairs of skinny jeans to get that slightly frayed raw hem. Now, of course, I’m regretful. I miss a finished hem. I’m tired of slim-fitting denim.
New denim brand Boyish’s Kirby style is an antidote to the raw hem, slightly distressed, slim-cut jeans that seem to be everywhere. They are wide-leg, high-waist, and have a thick, finished hem that hits at that magic just-above-the-ankle spot. There are no front pockets, which some might find annoying, but I find the no-pocket deal to be incredibly flattering. They suck everything in that you want sucked in but they’re not otherwise tight.
Boyish denim also puts an emphasis on sustainability. Denim is one of most notoriously wasteful segments of the fashion industry, so buying vintage denim is the most sustainable choice. Unfortunately finding a pair of vintage jeans that fit just right is nearly impossible. Boyish has a modern fit and seems to be walking the walk when it comes to sustainability efforts. Founded by Jordan Nodarse, the guy who launched Reformation’s denim, Boyish uses one-third of the amount of water typically needed to produce a pair of jeans, and uses only recycled fabrics as well as ethical factories.
Also? They smell great. When I unfolded them a gentle scent was released, like a perfume I’d actually want to wear. Sure enough, I confirmed with the company that they spray their product with a scent as part of the “customer experience.” Delightful.