If you were a child of the nineties, bucket hats, jelly sandals, colored sunglasses, and of course, mood rings were the too-cool-for-school accessories you had stashed in your bedroom. And now, because fashion’s love affair with the 90s isn’t dying down anytime soon, Fossil is bringing the mood trend back to our jewelry boxes with the re-launch of its Mood Watch.
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Fossil tapped This Is Us star Mandy Moore and Riverdale actor KJ Apa to front the campaign, which finds the two lounging around in their mood watches. (Moore is pretty calm if the color of her dial—green—is to be believed.)
Fossil
The historic brand dipped back into its archives to revive the its Mood Watch, which was first introduced in 1996. The Mood Watch’s heat-reactive color-changing dial can change to six different moods—black (anxious/excitable), blue green (relaxed/calm), dark blue (happy/love), green (sensitive), amber green (troubled / uneasy), & amber (nervous/tense)–based on the wearer’s heart rate, instead of body heat.
Shop Fossil’s new collection now at fossil.com.