Better late than never: Disney Plus just added the ability for subscribers to share links to specific titles — like its hit series “The Mandalorian” — with friends and family members on social media and via messaging apps.
To share a piece of content, Disney Plus subscribers must tap the new “Share” button found on a Disney Plus title’s details page. They then select the preferred platform (i.e., Facebook, Twitter, Instagram or messaging app) and, if applicable, the recipients of the message. The app’s sharing feature will compose a prepopulated message (e.g., “I thought you might like ‘The Mandalorian’ on Disney+”), but subscribers can overwrite it with their own text.
Recipients can click on the shared link to go straight to the Disney Plus title — but, of course, they must subscribe to the $6.99/month service to actually watch it.
Letting subscribers become brand ambassadors for Disney Plus, to promote engagement and signups, is a no-brainer. Disney Streaming Services is finally rolling out the feature — nearly a year after the subscription VOD service’s initial launch — after prioritizing other development efforts for the streaming platform.
In a similar engagement-boosting move, last month Disney Plus debuted GroupWatch in the U.S., a new feature that lets subscribers invite up to six friends and family members to synchronously stream a TV show or movie together (and everyone must have access to an active Disney Plus account).
Disney reported 60.5 million subscribers worldwide for Disney Plus as of Aug. 3, just under nine months after the service first debuted and hitting a target the company had previously forecast reaching by 2024.
Disney is scheduled to report earnings for the quarter ending September 2020 on Nov. 12 after the close of regular trading, when it’s expected to provide updated Disney Plus subscriber numbers.