Even in tough times, advertisers still want a Super Bowl.
CBS is “virtually sold out” of all its commercial inventory for Super Bowl LIV, according to a spokesperson for parent company ViacomCBS, a sign that Madison Avenue remains interested in the Big Game despite some of the rockier economic conditions surrounding it.
The network has been seeking around $5.5M for a 30 second in-game spot and has been grappling with decisions by some stalwart sponsors to bench their usual activity in wake of the coronavirus pandemic.
More to come…
This article was originally published by Variety.com. Read the original article here.