Mickey Mouse is many people’s earliest memory of pop culture–and one of fashion’s favorite muses. The world’s most famous rodent and Disney global icon has remained a fixture in the fashion world for years, from getting the high-fashion treatment at Coach and Opening Ceremony to a Disney-inspired merch collection at BooHoo. Now, Rag & Bone is stepping into the wonderful world of Disney with an exclusive capsule collection of unisex pieces saluting the beloved character’s optimistic nature and nostalgic charm.
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“Beginning with original sketches from the Mickey Mouse archives, the capsule reimagines his heritage with a New York sensibility,” the brand explained in a press release. Think less Disney tourist merch and more downtown, streetwear-inspired, as Mickey’s face appears on a range of t-shirts, cozy knits, denim, and sneakers.
For the Rag & Bone x Mickey Mouse collaboration, the official campaign takes the Mickey-inspired collection to the streets of New York and features a group of young models frolicking on the sidewalk and subway platform in the mouse’s trademark color palette.
Rag & Bone’s Mickey Mouse tribute collection is the second time the brand collaborated with Disney. Last year, the brand celebrated the launch of Star Wars:The Last Jedi with a limited-edition range of t-shirts and futuristic-style footwear.
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In tandem with the launch of the Rag & Bone x Disney Mickey Mouse team-up, Rag & Bone is also hosting three pop-up events in New York, Los Angeles and London where customers can experience “surprise elements and special Mickey-themed treats.”
See every look from the collection below.