Warner Bros. Discovery is raising the monthly price of HBO Max for the first time since launching it more than two years ago.
Effective Thursday, Jan. 12, the price of a new HBO Max ad-free monthly subscription in the U.S. will increase from $14.99 to $15.99 plus applicable taxes. That’s about a 7% increase. Existing HBO Max subscribers who are currently paying $14.99/month will see their monthly rate increase to $15.99 effective their next billing cycle on or after Saturday, Feb. 11, 2023.
“This price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users,” the company said in a statement.
More to come.
This article was originally published by Variety.com. Read the original article here.