Disney has tapped Remi Yamamoto, a former adviser to President Joe Biden, as vice president of media relations for its television division.
Based in Los Angeles, Yamamoto will be reporting directly to Naomi Bulochnikov-Paul, executive vice president of publicity and head of communications for Disney Entertainment Television (DET).
Most recently special assistant to President Biden and senior advisor for the office of the chief of staff at the White House, Yamamoto will be responsible for developing cross-brand messaging and communications strategies that promote Disney Entertainment Television programming executives across ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Disney Television Studios, Freeform, FX, Hulu Originals, National Geographic and Onyx Collective, working closely with brand publicity leads across the businesses, per Disney.
She will oversee crisis communications and “issues-oriented messaging,” in addition to exec communications and editorial teams for DET.
“Remi is an exceptional communications strategist with a tremendous breadth of experience,” Bulochnikov-Paul said. “We are excited to welcome her to our talented communications team where she will bring a unique perspective and continue to amplify the narrative around our award-winning content brands and leaders. Her sharp instincts and impeccable judgment will serve us well as we further position our organization as the leader for original entertainment and news programming.”
Yamamoto added: “I am deeply honored to begin my next chapter at Disney Entertainment. Disney has been a part of my life for a long time, and the company’s world-class entertainment and news business not only informs but inspires generation after generation with powerful storytelling. I am excited to now be a part of that magic and grateful to work with the best-in-the-business communications team.”